Perhaps the most difficult part of a writer’s career is selling your books. Whether your book is traditionally published or self-published, trying to figure out how to let readers know your book is available can be enough to make you tear your hair out.
In this 4-week online class, learn at least seven things you can do to find your readers and tell them about your book. We’ll look at creating newsletters (including why, what to say, and how often to send them), giveaways, free promotions, free advertising, paid advertising, Facebook ads, box sets, and more!
Join us and find more ways to increase visibility of your books without emptying your wallet. It’s easier than you might think!
Taught by Kitty Bucholtz
Kitty Bucholtz writes superhero urban fantasy and romantic comedy, often with an inspirational element woven in. After she earned her MA in Creative Writing, she decided to become a writer-turned-independent-publisher, forming Daydreamer Entertainment and self-publishing her first novel in late 2011. Founder of WRITE NOW! Workshop, she loves to teach writing workshops online and in person.
It has been my privilege and pleasure to find and schedule online classes for OCCRWA, and next month’s class on Visual Content Marketing, taught by our own Elena Dillon, sounds fabulous! Here’s the scoop from Elena:
What is visual content and why do you need it for your marketing strategy? And how does this apply to your author business? The answer is fairly simple.
Visual content is anything that uses pictures, graphics, video, etc. When you see a GIF of cats falling off tables? Thatâ€™s visual content. A pretty graphic with a quote from a book? Visual Content. Those fabulous cooking videos where they make a cinnamon roll apple pie in twenty seconds? Visual content.
Itâ€™s what will get your content seen. As a matter of fact, statistically your readers are 44% more likely to engage with visual content. Hmmm. 44%? Hard to ignore. We all want to work smarter not harder, right? In this class, you will learn:
This class for you if youâ€™ve never created any kind of graphics on your own. Itâ€™s for authors who need to learn how to create visual content for their author business and are unsure about using new technology. We will go over:
And believe it or not? Iâ€™ll make it fun. Iâ€™ll teach you how to create a graphic while youâ€™re standing in line for coffee. =)
Join me for the fun in the February 2017 OCCRWA Visual Content Marketing for the Confused and Terrified Writer class!
About the instructor:
Who Am I?
Iâ€™m Elena Dillon, an author of the award winning Young Adult â€œBreatheâ€ series. When Iâ€™m not writing, I love to help my author friends with technology and social media. Iâ€™ve taught Social Media for the Confused and Terrified, Pinterest for the Confused and Terrified, Visual Content for Authors and spoken at numerous conferences, chapters and groups about social media and indie publishing.
Most of the time, Iâ€™m a wife to my husband of twenty-six years, mom to my two grown kids and servant to my high-maintenance English bulldog, Brutus, while I wait, not so patiently, for grandbabies.
We’ve had to cancel the January class Overcoming Perfectionism and Procrastination with MM Pollard, but I’m hoping to reschedule it for later this year or 2018. MM is a fabulous teacher.
Here’s the rest of the 2017 schedule of classes:
April 10 – May 5: The Feminine Journey with Mary O’Gara
May 15 – 26: Self-Editing (two week class) with Linda Carroll-Bradd
June 12 – July 7: Horse Sense with Shannon Donnelley
August 14 – Sept. 8: Monster Revisions with Suzanne Johnson
Oct. 16 – Nov. 10: Time Management Secrets for Authors with Stacy Juba
This month I’m teaching a brand new online class for OCC – “7 Ways to Market and Promote Your Book Without Breaking the Bank.” I’m excited to share the things I’ve learned about inexpensive promotions – including having an author newsletter – with my writer friends!
The 4-week class starts next Monday, August 15, 2016, and costs $20 for OCC members, $30 for non-members. You don’t have to be a member of RWA to enroll in the class. You can read more about it and sign up for the class here. I hope to see you there! [Note: Signing up is a 2-step process. You must hit the purple “Yahoo Groups Join Now” button AND then come back to the page and pay via PayPal. If you only do one step or the other, you won’t be in the class until you complete both steps.]
This week I also re-opened my full-sized online course, “Your How-to Guide to Self-Publishing.” I’m so excited about everything I’m doing on the new website! There are five modules covering every step you need to take to get from finished manuscript to published book. I’ve spread it out over eight weeks, which should be plenty of time to learn what you need to do in the lessons and then go apply it. And you’ll have lifetime access so you can come back to the lessons as often as you like.
I’ve included videos, audio downloads, text-based lectures, and worksheets to help you through the entire process. There’s also a private Facebook group where students can ask questions and share their experiences. Two of the three tiers give students access to weekly/monthly live video-based Q&A calls, and those in the upper tier also get a private coaching call with me.
There are payment plans for all three tiers, and bonuses for anyone who signs up by August 15. You can learn more about it all at WriteNowWorkshop.com. If you have any questions, please email me at kitty AT writenowworkshop.com.
I’m looking forward to helping more writers self-publish their books and find new ways to promote them. I hope to see you in one of my classes!
Kitty Bucholtz decided to combine her undergraduate degree in business, her years of experience in accounting and finance, and her graduate degree in creative writing to become a writer-turned-independent-publisher. Her novels, Little Miss Lovesick, A Very Merry Superhero Wedding, and Unexpected Superhero are currently available on Amazon . The free short story Superhero in Disguise and the new short story Welcome to Loon Lake are available wherever ebooks are sold. You can find out about her courses on self-publishing, marketing, and time management for writers at her website Writer Entrepreneur Guides.
As a Scrivener devotee since October 2010-Windows beta version was my first foray using the app-I’m always delighted when I discover I can eliminate a redundant piece of software in my stockpile of applications.
I use SuperNote, a recording app for the iPhone. SuperNote has the capability to upload an audio file directly into Dropbox and from there I can download it into iTunes. From my iTunes song library, I simply drag the recording into Scrivener’s research section of that particular project.
In the research section, you’ll see a file with a musical note.
Click on it, and it will open to a black page in the editor. At the bottom, you’ll see the play, pause, rewind and forward controls along with the volume control to the left, and to the right a tiny rewind control for when you pause it and want to hear what was said a few seconds earlier.
Method Two: (Scrivener’s New Audio Note Feature-Mac only for now)
Scrivener also provides its own internal recording application. You can find it under Project->New Media File->New Audio Note.
A few things to note, and this is important! Before you click New Audio Note, you need to be in the research folder. This is the only place where you’ll be able to save it. If you’re conducting an interview and you’re in the draft section of the binder, you will lose the entire recording! I suggest you create a recordings folder in the research section, label it as Recordings or Interviews. Hit the expansion button to open it.
Now go back to New Audio Note and the note will open.
If you’re recording from text you’ve written, you can move the window to another part of the screen so as not block it. To record, hit the red button and start speaking. Once you’re done, hit save. The interview will go directly into the recording file in the research section. Next label the file with the person’s name or the topic and date it.
I know Window users might be groaning and thinking, “When will we get this feature?” All I can say is I don’t know, but here’s a nifty discovery in the Windows platform (yes, Mac has it too). Do you repeatedly type the name of a setting often? I use TextExpander on the Mac and I was contemplating to buy one for Windows but and I’ll be honest-I rarely use my Asus laptop unless I write a Scrivener lesson or if I need it as a back-up to the Mac so I watch my pennies when duplicating software. However, one day while I was writing one of my Windows lessons on the ASUS laptop, I happened to notice that Scrivener allows you to create an Auto-Complete List. To create one, go to Project->Auto-Complete List (shortcut Ctrl+Shift+4). A window will open:
Double-click on the word and it appears in your text!
I hope these two sneak-peeks sparked interest to learn how to use Scrivener. If you want to learn more, sign up for the class. I’ll be showing you lots of neat tricks that will help you manage all your writing projects!
Rebeca Schiller is a freelance writer and the online editor of HAND/EYE Magazine. She discovered the magic of Scrivener via a friend’s Facebook update and photo of the Corkboard. Since October 2010, she’s been using both versions of Scrivener and avoids writing anything in MS Word (like this bio). Rebeca is currently working on a novel.
For more information and to register go to http://occrwa.org/classes/june-online-class/