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Category: Writing Classes

Home > Writing: It's a Business > Writing Classes

Visual Content Marketing for the Confused and Terrified Writer

July 17, 2017 by in category Writing Classes tagged as , , ,

Visual Content Marketing | Elena Dillon | A Slice of Orange

 

Visual Content Marketing for the Confused and Terrified Writer

Instructor: Elena Dillon

Cost: $79

Dates: On Demand

What is visual content and why do you need it for your marketing strategy? And how does this apply to your author business?

 

The answer is simple.

Visual content is anything that uses pictures, graphics, video, etc. When you see a GIF of cats falling off tables? That’s visual content. A pretty graphic with a quote from a book? Visual Content. Those fabulous cooking videos where they make a cinnamon roll apple pie in twenty seconds? Visual content.

It’s what will get your content seen. As a matter of fact, statistically your readers are 44% more likely to engage with visual content. Hmmm. 44%? Hard to ignore. We all want to work smarter not harder, right? In this class, you will learn:

  • How to decide what kind of visuals will work for you and your business
  • How to create all kinds of visuals
  • How to make one piece of content work in many different ways
  • Drive traffic where you want it to go (your website, lead page, Amazon or other retailer page)
  • Save time and effort in your marketing efforts

Who should take this class?

This class for you if you’ve never created any kind of graphics on your own. It’s for authors who need to learn how to create visual content for their author business and are unsure about using new technology. We will go over:

  • Strategies for smarter marketing
  • Tools that make visual content easier to create and more manageable
  • How to plan out your content and marketing so it takes up less precious writing time.

And believe it or not? I’ll make it fun. I’ll teach you how to create a graphic while you’re standing in line for coffee. =)

About the instructor:

 

Visual Content | A Slice of Orange 

 
Who Am I?

I’m Elena Dillon, an author of the award winning Young Adult Breathe series. When I’m not writing, I love to help my author friends with technology and social media. I’ve taught Social Media for the Confused and Terrified, Pinterest for the Confused and Terrified, Visual Content for Authors and spoken at numerous conferences, chapters, and groups about social media and indie publishing.

Most of the time, I’m a wife to my husband of twenty-six years, mom to my two grown kids and servant to my high-maintenance English bulldog, Brutus, while I wait, not so patiently, for grandbabies.

 

Visual Content Marketing for the Confused and Terrified Writer

Instructor: Elena Dillon

Cost: $79

Dates: On Demand

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7 Ways to Market and Promote Your Books Without Breaking the Bank

April 9, 2017 by in category It's Worth It, Writing Classes tagged as , , ,

7 Ways to Market and Promote Your Books Without Breaking the Bank | Kitty BucholtzPerhaps the most difficult part of a writer’s career is selling your books. Whether your book is traditionally published or self-published, trying to figure out how to let readers know your book is available can be enough to make you tear your hair out.

In this 4-week online class, learn at least seven things you can do to find your readers and tell them about your book. We’ll look at creating newsletters (including why, what to say, and how often to send them), giveaways, free promotions, free advertising, paid advertising, Facebook ads, box sets, and more!

Join us and find more ways to increase visibility of your books without emptying your wallet. It’s easier than you might think!

To join: http://occrwa.org/classes/April-online-class/

Taught by Kitty BucholtzKitty Bucholtz

 

Kitty Bucholtz writes superhero urban fantasy and romantic comedy, often with an inspirational element woven in. After she earned her MA in Creative Writing, she decided to become a writer-turned-independent-publisher, forming Daydreamer Entertainment and self-publishing her first novel in late 2011. Founder of WRITE NOW! Workshop, she loves to teach writing workshops online and in person.

http://kittybucholtz.com/

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Feb. Online Class: Visual Content Marketing for the Confused and Terrified Writer

January 16, 2017 by in category Writing Classes

It has been my privilege and pleasure to find and schedule online classes for OCCRWA, and next month’s class on Visual Content Marketing, taught by our own Elena Dillon, sounds fabulous! Here’s the scoop from Elena:

Visual Content Marketing
for the Confused and Terrified Writer

Instructor: Elena Dillon 


 February 13 – March 10

What is visual content and why do you need it for your marketing strategy? And how does this apply to your author business? The answer is fairly simple.

Visual content is anything that uses pictures, graphics, video, etc. When you see a GIF of cats falling off tables? That’s visual content. A pretty graphic with a quote from a book? Visual Content. Those fabulous cooking videos where they make a cinnamon roll apple pie in twenty seconds? Visual content.

It’s what will get your content seen. As a matter of fact, statistically your readers are 44% more likely to engage with visual content. Hmmm. 44%? Hard to ignore. We all want to work smarter not harder, right? In this class, you will learn:

  • How to decide what kind of visuals will work for you and your business 
  • How to create all kinds of visuals
  • How to make one piece of content work in many different ways 
  • Drive traffic where you want it to go (your website, lead page, Amazon or other retailer page) 
  • Save time and effort in your marketing efforts 

This class for you if you’ve never created any kind of graphics on your own. It’s for authors who need to learn how to create visual content for their author business and are unsure about using new technology. We will go over:

  • Strategies for smarter marketing 
  • Tools that make visual content easier to create and more manageable 
  • How to plan out your content and marketing so it takes up less precious writing time. 

And believe it or not? I’ll make it fun. I’ll teach you how to create a graphic while you’re standing in line for coffee. =)

Join me for the fun in the February 2017 OCCRWA Visual Content Marketing for the Confused and Terrified Writer class!   

About the instructor:

Who Am I?

I’m Elena Dillon, an author of the award winning Young Adult “Breathe” series. When I’m not writing, I love to help my author friends with technology and social media. I’ve taught Social Media for the Confused and Terrified, Pinterest for the Confused and Terrified, Visual Content for Authors and spoken at numerous conferences, chapters and groups about social media and indie publishing.

Most of the time, I’m a wife to my husband of twenty-six years, mom to my two grown kids and servant to my high-maintenance English bulldog, Brutus, while I wait, not so patiently, for grandbabies.

Enrollment Information

This is a 4-week online course that uses email and Yahoo Groups. If you do not have a Yahoo ID you will be prompted to create one when you join the class, but the process is not difficult. The class is open to anyone wishing to participate. 
The cost : $30.00 per person or, if you are a member of OCCRWA, $20.00 per person.
Class dates: February 13 – March 10

Schedule of Classes for 2017


We’ve had to cancel the January class Overcoming Perfectionism and Procrastination with MM Pollard, but I’m hoping to reschedule it for later this year or 2018. MM is a fabulous teacher.

Here’s the rest of the 2017 schedule of classes:

April 10 – May 5: The Feminine Journey with Mary O’Gara

May 15 – 26: Self-Editing (two week class)  with Linda Carroll-Bradd

June 12 – July 7: Horse Sense with Shannon Donnelley

August 14 – Sept. 8:  Monster Revisions with Suzanne Johnson

Oct. 16 – Nov. 10: Time Management Secrets for Authors with Stacy Juba

Linda McLaughlin

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Two Classes For Writers – Self-Publishing and Book Promotion by Kitty Bucholtz

August 9, 2016 by in category It's Worth It, Writing Classes tagged as , , , , , , , , , ,

This month I’m teaching a brand new online class for OCC – “7 Ways to Market and Promote Your Book Without Breaking the Bank.” I’m excited to share the things I’ve learned about inexpensive promotions – including having an author newsletter – with my writer friends!

The 4-week class starts next Monday, August 15, 2016, and costs $20 for OCC members, $30 for non-members. You don’t have to be a member of RWA to enroll in the class. You can read more about it and sign up for the class here. I hope to see you there! [Note: Signing up is a 2-step process. You must hit the purple “Yahoo Groups Join Now” button AND then come back to the page and pay via PayPal. If you only do one step or the other, you won’t be in the class until you complete both steps.]

This week I also re-opened my full-sized online course, “Your How-to Guide to Self-Publishing.” I’m so excited about everything I’m doing on the new website! There are five modules covering every step you need to take to get from finished manuscript to published book. I’ve spread it out over eight weeks, which should be plenty of time to learn what you need to do in the lessons and then go apply it. And you’ll have lifetime access so you can come back to the lessons as often as you like.

I’ve included videos, audio downloads, text-based lectures, and worksheets to help you through the entire process. There’s also a private Facebook group where students can ask questions and share their experiences. Two of the three tiers give students access to weekly/monthly live video-based Q&A calls, and those in the upper tier also get a private coaching call with me.

There are payment plans for all three tiers, and bonuses for anyone who signs up by August 15. You can learn more about it all at WriteNowWorkshop.com. If you have any questions, please email me at kitty AT writenowworkshop.com.

I’m looking forward to helping more writers self-publish their books and find new ways to promote them. I hope to see you in one of my classes!

Kitty Bucholtz

Kitty Bucholtz

 

Kitty Bucholtz decided to combine her undergraduate degree in business, her years of experience in accounting and finance, and her graduate degree in creative writing to become a writer-turned-independent-publisher. Her novels, Little Miss Lovesick, A Very Merry Superhero Wedding, and Unexpected Superhero are currently available on Amazon . The free short story Superhero in Disguise  and the new short story Welcome to Loon Lake are available wherever ebooks are sold. You can find out about her courses on self-publishing, marketing, and time management for writers at her website Writer Entrepreneur Guides.

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