It has been my privilege and pleasure to find and schedule online classes for OCCRWA, and next month’s class on Visual Content Marketing, taught by our own Elena Dillon, sounds fabulous! Here’s the scoop from Elena:
What is visual content and why do you need it for your marketing strategy? And how does this apply to your author business? The answer is fairly simple.
Visual content is anything that uses pictures, graphics, video, etc. When you see a GIF of cats falling off tables? Thatâ€™s visual content. A pretty graphic with a quote from a book? Visual Content. Those fabulous cooking videos where they make a cinnamon roll apple pie in twenty seconds? Visual content.
Itâ€™s what will get your content seen. As a matter of fact, statistically your readers are 44% more likely to engage with visual content. Hmmm. 44%? Hard to ignore. We all want to work smarter not harder, right? In this class, you will learn:
This class for you if youâ€™ve never created any kind of graphics on your own. Itâ€™s for authors who need to learn how to create visual content for their author business and are unsure about using new technology. We will go over:
And believe it or not? Iâ€™ll make it fun. Iâ€™ll teach you how to create a graphic while youâ€™re standing in line for coffee. =)
Join me for the fun in the February 2017 OCCRWA Visual Content Marketing for the Confused and Terrified Writer class!
About the instructor:
Who Am I?
Iâ€™m Elena Dillon, an author of the award winning Young Adult â€œBreatheâ€ series. When Iâ€™m not writing, I love to help my author friends with technology and social media. Iâ€™ve taught Social Media for the Confused and Terrified, Pinterest for the Confused and Terrified, Visual Content for Authors and spoken at numerous conferences, chapters and groups about social media and indie publishing.
Most of the time, Iâ€™m a wife to my husband of twenty-six years, mom to my two grown kids and servant to my high-maintenance English bulldog, Brutus, while I wait, not so patiently, for grandbabies.
We’ve had to cancel the January class Overcoming Perfectionism and Procrastination with MM Pollard, but I’m hoping to reschedule it for later this year or 2018. MM is a fabulous teacher.
Here’s the rest of the 2017 schedule of classes:
April 10 – May 5: The Feminine Journey with Mary O’Gara
May 15 – 26: Self-Editing (two week class) with Linda Carroll-Bradd
June 12 – July 7: Horse Sense with Shannon Donnelley
August 14 – Sept. 8: Monster Revisions with Suzanne Johnson
Oct. 16 – Nov. 10: Time Management Secrets for Authors with Stacy Juba