by Jenny Hansen
Everyone is talking about Social Media and Iâ€™ve got several friends scratching their heads going, â€œWhat does that even MEAN? And why do I need so many DIFFERENT KINDS??â€
(Note: Prepare for the CAP-bold-fest, I just downed half a pot of coffeeâ€¦)
Thereâ€™s a simple answer to â€œwhy so many?â€ You want to go to where your people are. Itâ€™s as simple as that.
Maybe you want to network with dairy farmers or high school kids. Itâ€™s a pretty good bet theyâ€™re going to be hanging out over on Facebook rather than Twitter. These are two demographics that have proven to be firmly grounded on Facebook. Remember, Facebook is focused on hooking up with the people you already know.
(Like editors and agentsâ€¦just sayin.â€™) If you want to BUILD your network, you are simply going to do it faster on Twitter and LinkedIn.
Twitter, according to Social Media expert Kristen Lamb, is like one big cocktail party. You can â€œwalk throughâ€ and hear snippets of all kinds of conversation. And, as long as you arenâ€™t creepy about it, you are invited to join in. How cool is that for all us busybodies, erâ€¦I mean writers. (slinking to the next paragraph)
LinkedIn is more like attending a big conference â€“ youâ€™ve got people youâ€™re scheduled to meet with, and they know people who know people. (All these conference types are even MORE impressed if you dress nicely and have a creative name badge. In LinkedIn terms that means fill out your profile as fully as you can.)
There are people you might meet at any event or conference that will be important in your career. Itâ€™s a really good idea in todayâ€™s world to ask these people which platform theyâ€™re on so YOU CAN FIND THEM! Better yet, get their email address. You can use it to find them on LinkedIn, Facebook OR Twitter.
If you meet someone who says theyâ€™re on Facebook and they are your dream editor, make tracks to hook up with them over there. Ditto to Twitter and LinkedIn. It is always a good idea to follow up quickly so thereâ€™s hope that they still remember that you sat in the row in front of them during the Dean Koontz event at the Romantic Times Convention.
Note: Bob Mayer and the team at Who Dares Wins Publishing are offering some really good workshops in May and June about how to really get the most out of a conference, and how a writer can market. They sound awesome, but I’ve already decided to learn how to write about sex in May from our own Louisa Bacio.
I could give you the corporate version: LinkedIn is a very easy passive way to build your social network with individuals that you might already know, as well as those you meet in the course of your networking events.
Bleck, bleck, bleck.
Even though itâ€™s true, itâ€™s bland and doesnâ€™t cover the real magic: Through LinkedInâ€™s Status Updates, Reading Lists, Groups and the amazing Answer feature, you will have the opportunity to be a solution provider.
Now THATâ€™S sexy. Every opportunity you get to be a solution provider is golden.
Every time a writer is offered a free, easy chance to establish themselves as an expert in any given field, in my humble opinion, they need to RUN to take advantage of this. LinkedIn gives you the chance to both ask questions and provide answers, and look stellar in the process.
Click here to find out more about LinkedIn Answers.
In LinkedIn you can have your entire writing resume on display, along with recommendations of your work, even as you network and build your platform.
LinkedIn can be a Traffic Firehose
Check out this Chart of the Day from a Business Insider article that was published earlier this month. Thatâ€™s some impressive stuff. LinkedIn is adding features all the time that are targeted at driving traffic. Like every other social media company, they want to be your platform of choice.
(Are you salivating yet? This is BIG.)
Note: Anyone can sign up for a free Basic LinkedIn account. Free accounts allow you to invite available connections, manage your own profile, join Groups and sign up for LinkedIn events.
Free accounts do not allow you to send InMails (which let you send mail to anyone whether you are connected or not), see all LinkedIn contacts or organize your contacts beyond a basic name listing.
For the LinkedIn users that want to use the application more fully or for targeted tasks like job recruiting, there are several other business options available for a monthly charge.
How to add connections
You can allow LinkedIn to check your existing address books for your current email addresses or enter your contacts manually. It is easiest to allow LinkedIn to comb through your current address books for your various email applications (Gmail, AOL, etc). You will get a list of the people you know who are already using LinkedIn and can invite them to connect with you.
Note: If you donâ€™t want to do this when you begin, you can return later to the Import Contacts option, which is located inside the People You May
Know area (it’s always available in the upper right corner of your LinkedIn home page).
What do you do once youâ€™re connected?
Other helpful tips:
There are a gajillion things Iâ€™d like to tell you about the program but Goal One is to get you signed up if youâ€™re interested and give you time to get comfortable. You can also feel free to ask questions about the program in the comments below.
If you need more help to get set up, here is a link that gives great step-by-step instructions. 🙂
In the meantime, how many of you are on LinkedIn already? Do you like or dislike it? What do you love-love-love or hate-hate-hate about the platform?