Cover Art Corner

April 14, 2012 by in category Blogs tagged as , with 12 and 0
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Today, I’m starting a quarterly series on cover art. I’ll be asking for people to send me questions which I will answer in future posts. To start out, I’ll give you all some information on who I am and who I do covers for.

For those of you who don’t know me, I write under the pen name Lex Valentine, but before there was a Lex there was a Winter. Winter’s been around on the internet since the early 90’s. That’s when a friend got her the domain name winterheart.com. (Yes, I really have had the domain for more than 15 years!) Winter has also been messing around with websites and photo manipulation for about that long although not in any real serious way.

So, now we’ve established that I go by both Lex and Winter and that I’ve had winterheart.com a long time, I want to roll the calendar forward to 2006 or so. I started writing in a serial story online and we gathered photos of celebs to depict our characters. I ended up making banners and avatars for the characters and learned to swap heads on photos. (Guess whose head was swapped on that image of “Al & Lex”, two characters from the serial story?) This is really where I started learning Photoshop. I took a couple of classes that the company I worked for paid for, but really, what I learned was all trial, lots of error, and some video tutorial watching on YouTube.

When I was first published, my publisher at Pink Petal Books was ecstatic to learn I knew Photoshop and I started doing covers for her, including all my own covers. Over the years since then I’ve started doing covers for MLR Press and it’s imprints Passion in Print and Featherweight Press. I’ve also recently begun doing covers for MuseItUp too.

Last year one of my covers for Pink Petal Books won an EPIC ARIANA Award for best erotic contemporary cover. Competition is fierce in the ARIANAs and I was honored to win one. I’ve had numerous covers final but there is nothing like winning!

Currently, I do a lot of work for authors who are self-publishing the books they get their rights back to. A couple of weekends back, I did a total of 13 covers! Well, it did include two series with similar covers but it was still a lot of work.

At any rate, what I do involves a lot of communication with the author. I use the information I get about the book to come up with a cover that is visually appealing while still conveying something of the story inside. This isn’t always easy to do. Some authors have a very clear vision in their head of what their cover should look like, regardless of whether they have an artistic eye or not. They want what they want. I try to give authors what they want whether I think it’s appealing or not because the most gorgeous cover that I think will sell lots of books may not be at all what the author wants for his/her book. And if the author isn’t happy with it, no matter how beautiful it is, they will treat it like it’s ugly and unhappy authors don’t say complimentary things about cover artists.

I really like it when the author gives me a sense of the book without telling me what to put on the cover. I like a little freedom to create something I think will appeal to those who look at it. It’s a tough line to walk though and authors can be all over the charts in terms of how easy or difficult they are to work with.

In the end, what I really want is for the cover to sell books. I want the author and publisher to be so happy with sales that they are happy to work with me again.

I’m going to close today with a slideshow of covers I’ve made. I want you all to look at them and think about them and what makes them appealing or not appealing to you. And then I want you to comment on this post or email me with questions or comments about the covers and what you liked or didn’t like and why. I’m going to take all those comments and use them to tailor my next post about cover art.

Until next time,

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A Slice of Orange started in 2004 as a group of authors from Orange County, California. We have expanded to include authors from around the globe–from the UK, all across the US to New Zealand. Our authors include the multi-published and writers at the beginning of their publishing career. In addition to authors, we feature blog posts from editors, PR professionals, and cover designers. The bright segments of the writing and reading community that make up one perfect entity—A Slice of Orange.
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A Slice of Orange started in 2004 as a group of authors from Orange County, California. We have expanded to include authors from around the globe–from the UK, all across the US to New Zealand. Our authors include the multi-published and writers at the beginning of their publishing career. In addition to authors, we feature blog posts from editors, PR professionals, and cover designers. The bright segments of the writing and reading community that make up one perfect entity—A Slice of Orange.

12 Comments

  • Anonymous
    on April 16, 2012

    Great work, Lex!

  • Anonymous
    on April 15, 2012

    Wow, Lex, great slideshow. Love the covers, particularly the dark and mysterious ones.

  • Anonymous
    on April 15, 2012

    I enjoyed the slide show, too. Your covers just get better and better. I love the one you did for Anne and me for Worth The Risk. The other thing I appreciate is what a great job you do on historical covers. I know those are really tricky. And what you did with the wolf cover is awesome!

  • Anonymous
    on April 15, 2012

    Lex, the slideshow is wonderful! Stunning work! However, easy enough for me to pick my favorite… Just last week I commented to my author, Heather Kuehl, on the beautiful cover of her new release,"White Wolf." Stellar interpretation of the story, Lex. Bravo and thanks!
    Joelle Walker
    Muse Editor

  • Anonymous
    on April 15, 2012

    Janet – Thank you!

    Paris – Make sure to leave comments and questions. I want to know what authors want to know about the process.

    Kat – Thank you!

  • Anonymous
    on April 15, 2012

    Beautiful work Lex!
    XXOO Kat

  • Anonymous
    on April 15, 2012

    Your work is very eye-catching and and I'd be hard-pressed to pick a favorite. I'll be following your blogs to find out more:)

  • Anonymous
    on April 15, 2012

    Your cover art is beautiful.

  • Anonymous
    on April 15, 2012

    Julia – Thanks! I love bringing your ideas to life!

    Geralyn – Thanks re the covers. I didn't put them all in there but I grabbed the ones I liked best. Can't wait to see what questions you have!

    Karenna – It's always a pleasure to do your covers!

  • Anonymous
    on April 15, 2012

    I have a number of Winterheart covers (counting… 7 romance and 7 young adult, from various publishers), and one thing I've been impressed with, Lex, is how well you seem to know exactly what I'm looking for even if I'm not very detailed on the cover art form. Your work is amazing.

  • Anonymous
    on April 14, 2012

    Lex! There is so much great stuff in this post. And the slideshow is AMAZING. I cannot wait to really delve into it. Right now, I am swamped doing my taxes, but I will have questions and comments soon. Thanks!

    -Ger

  • Anonymous
    on April 14, 2012

    This is a great idea, Lex. You do fantastic work.

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