Marketing “Quick Response”: QR Codes, The New Sexy…

November 18, 2011 by in category Archives tagged as , , , , with 0 and 0
Home > Writing > Archives > Marketing “Quick Response”: QR Codes, The New Sexy…

by Jenny Hansen

Are you capitalizing on the sexy little bit of free Techie gadgetry that’s currently all the rage? I’m talking about QR Codes, those little black squares you’re seeing on your television, in magazines and on the mail coming into your house.

I know, I know…QR just doesn’t sound sexy and, unless you’re more the nerdy type, “code” probably doesn’t either. But QR Codes are getting me hot these days. Seriously.

QR Codes are one of the EASIEST marketing tricks you’re not taking advantage of, especially if you’re a self-published author or a small business person.

Click here for the other 8 no-to-low cost social media tips we talked about last month and sit back to bask in the warmth of a new piece of technology fun that doesn’t cost a thing!

What is a QR Code?

QR stands for Quick Response and was created by the automotive industry to help track vehicles during the manufacturing process. How is this sexy, Jenny? you might be thinking…

Well, I’ll tell you. A QR Code is a barcode that stores a web address of your choosing. As an example, if you scan the one above, you’ll go to a cool place on OCC’s website that you might not visit very often. There are free apps available in both the Android and the iPhone that let you scan a QR code to quickly go to a website.

Note: To scan the code, you’ll need an app like QR Scanner [iTunes link] for the iPhone and iPod touch, or ShopSavvy for Android devices.

Uses for QR Codes…just think about this, folks:

  • QR Codes are being used at grocery stores to give you recipes and nutritional information for products you’re buying in the store.
  • To give you coupons, both in-store and on the internet.
  • On business cards, signs and brochures. A simple little barcode allows you to give the info you need to on the card or sign and, with a single click, also help the person to visit the webpage of your choice.
  • On clothing labels (Macy’s and other retailers are already using this) to tell you about that item and others you may like in the store.
  • On anything with packaging, to push people to a website, Facebook or review page.
Why couldn’t my self-published and indie author friends use this on the front or back covers of their books, or hidden as Easter eggs in the pages? Ex: Click here to get a free short story, or to submit a review, or to sign up for my monthly newsletter. The possibilities are ENDLESS.

Are you juiced up yet? Cause I am.

Can I get a QR Code of my very own?

But of course! There are tons of free spots to generate a QR code. Bit.ly and Social Oomph are the two I use the most often.

To use Bit.ly:

  • Visit bit.ly, write or paste in a URL address, click “Shorten,” and add .qr to the end of the generated bit.ly link (like so: http://bit.ly/tm90xj.qr).
  • Copy the modified link into a new browser window to view the QR code.
  • Once you see the code on your screen, you can print it out, send to your friends via e-mail, post on your blog, etc.
To use Social Oomph:
  • You need to sign up for a free account, whereas for Bit.ly, you could sign in with Twitter (but it still asks for your email address).
  • Once you’re signed in, l00k at the left navigation bar – “Shorten URL” is the fourth choice from the top.
  • Click the Shorten URL shortcut and type or paste the address in to the “Long URL” box and click the Shorten button.
  • There’s a box that says QR Code – copy the link out of there and follow all the same steps as above in the Bit.ly example.
From Wikipedia: Users with a camera phone equipped with the correct reader application can scan the image of the QR code to display text, contact information, connect to a wireless network, or open a web page in the telephone’s browser. This act of linking from physical world objects is termed hardlinking or object hyperlinking. Click here for more details than you probably want on how to work QR Codes. 🙂

UPDATE: In the last few weeks since I wrote this post, viruses have targeted QR Codes here and there. That doesn’t mean they aren’t safe but, just like email, watch where you click. More details here on how to avoid viruses.

Does this give you any new marketing ideas for your books, businesses or advertising? Are you already using QR Codes? What has your experience been?

Happy Writing!
Jenny

Jenny Hansen fills her nights with humor: writing memoir, women’s fiction, chick lit, short stories (and chasing after the newly walking Baby Girl). By day, she provides training and social media marketing for an accounting firm. After 15 years as a stand-up corporate software trainer, she’s digging this “sit down and write” thing.

In addition to being a founding member at Writers In The Storm, Jenny can also be found on Twitter and Facebook or over at her solo blog, More Cowbell.

Author Details
Author Details
A Slice of Orange started in 2004 as a group of authors from Orange County, California. We have expanded to include authors from around the globe–from the UK, all across the US to New Zealand. Our authors include the multi-published and writers at the beginning of their publishing career. In addition to authors, we feature blog posts from editors, PR professionals, and cover designers. The bright segments of the writing and reading community that make up one perfect entity—A Slice of Orange.

#Me Too

Buy now!
#Me Too

A LADY’S POINT OF VIEW

Buy now!
A LADY’S POINT OF VIEW

A SOLDIER’S ITALIAN CHRISTMAS

Buy now!
A SOLDIER’S ITALIAN CHRISTMAS
BECKONED, PART 1: FROM LONDON WITH LOVE

CITY OF BLAZE

Buy now!
CITY OF BLAZE

COME FLY WITH ME

Buy now!
COME FLY WITH ME

COWBOY KARMA

Buy now!
COWBOY KARMA

DANGER MUSIC

Buy now!
DANGER MUSIC
FATHOMS: A NOVEL OF THE PARANORMAL

FREYA Viking Glory Book Two

Buy now!
FREYA Viking Glory Book Two
FUR, FEATHERS AND SCALES: Sweet, Funny, and Strange Animal Tales

GIRLFRIENDS & SECRETS

Buy now!
GIRLFRIENDS & SECRETS

GIRL IN THE MIST

Buy now!
GIRL IN THE MIST

HAGAR’S LAST DANCE

Buy now!
HAGAR’S LAST DANCE

HOSTILE WITNESS

Buy now!
HOSTILE WITNESS

ILONA’S WOLF

Buy now!
ILONA’S WOLF
INTIMATE RELATIONS

LEIF Viking Glory Book One

Buy now!
LEIF Viking Glory Book One

LET IT SNOW

Buy now!
LET IT SNOW

LOVE NOTES

Buy now!
LOVE NOTES

SAVAGED SURRENDER

Buy now!
SAVAGED SURRENDER
SNOW IN LOVE: Sweet Romance Holiday Collection

STOLEN KISSES FROM THE VISCOUNT

Buy now!
STOLEN KISSES FROM THE VISCOUNT

SUPERHERO IN DISGUISE

Buy now!
SUPERHERO IN DISGUISE
THE DAY BAILEY DEVLIN’S HOROSCOPE CAME TRUE

THE FAMILY NEXT DOOR

Buy now!
THE FAMILY NEXT DOOR

THE FIX UP

Buy now!
THE FIX UP

THE GHOST OF DEPFORD HALL

Buy now!
THE GHOST OF DEPFORD HALL

THE LIFE OF RILEY

Buy now!
THE LIFE OF RILEY

THE ROGUE’S LAST SCANDAL

Buy now!
THE ROGUE’S LAST SCANDAL

THE WOULD BE MOMMY

Buy now!
THE WOULD BE MOMMY
THIEVES: Book One of the Obscurité de Floride Trilogy

WELCOME TO LOON LAKE

Buy now!
WELCOME TO LOON LAKE
WHO’S THE FAIREST? A Sisters Grimm Anthology
#PLEASE SAY YES (#HermosafortheHolidays Book 1)

HER LOST LOVE

Buy now!
HER LOST LOVE
CHRISTMAS ON NANTUCKET AND OTHER STORIES

CLEAR INTENT

Buy now!
CLEAR INTENT
COLTON 911: CAUGHT IN THE CROSSFIRE

DARK WINE AT DUSK

Buy now!
DARK WINE AT DUSK

DEAD BLOW

Buy now!
DEAD BLOW

FOR A GOOD PAWS

Buy now!
FOR A GOOD PAWS

FREYA Viking Glory Book Two

Buy now!
FREYA Viking Glory Book Two

GAME TOWN

Buy now!
GAME TOWN

HAUNTING MISS FENWICK

Buy now!
HAUNTING MISS FENWICK

HER COWBOY KING

Buy now!
HER COWBOY KING

HIDDEN BETRAYAL

Buy now!
HIDDEN BETRAYAL

HIS HIGHLAND SURPRISE

Buy now!
HIS HIGHLAND SURPRISE

LEIF Viking Glory Book One

Buy now!
LEIF Viking Glory Book One
LOST WITNESS: A Josie Bates Thriller
OFF THE RAILS: A Collection of Weird, Wicked, & Wacky Stories

ONCE UPON AN ENCHANTED FOREST

Buy now!
ONCE UPON AN ENCHANTED FOREST

ONE TASTE TOO MANY

Buy now!
ONE TASTE TOO MANY

REWRITING THE PAST

Buy now!
REWRITING THE PAST
SERIOUSLY, MOM, YOU DIDN’T KNOW?

SHADOWS AT DAWN

Buy now!
SHADOWS AT DAWN
SHORT and SWEET’S FAMILY ALBUM

THE CHRISTMAS PRESENT

Buy now!
THE CHRISTMAS PRESENT

THE CONSPIRACY

Buy now!
THE CONSPIRACY

THE DECEPTION

Buy now!
THE DECEPTION

THE DEVIL’S CARESS

Buy now!
THE DEVIL’S CARESS

THEIR HIGHLAND BEGINNING

Buy now!
THEIR HIGHLAND BEGINNING

THE MASK OF MIDNIGHT

Buy now!
THE MASK OF MIDNIGHT

THE OBLIVIOUS BILLIONAIRE

Buy now!
THE OBLIVIOUS BILLIONAIRE
THE OTHER SIDE OF THE RIDGE, NEW YORK, 1930
THE WITCHES OF NEW MOON BEACH BOXED SET

THE WITCH OF BERGEN

Buy now!
THE WITCH OF BERGEN

THE WORTH OF A VISCOUNT

Buy now!
THE WORTH OF A VISCOUNT

TRACKING SHADOWS

Buy now!
TRACKING SHADOWS

TWO BITES TOO MANY

Buy now!
TWO BITES TOO MANY
WINTER WISHES: A REGENCY HOLIDAY ROMANCE ANTHOLOGY

    ×
    A Slice of Orange started in 2004 as a group of authors from Orange County, California. We have expanded to include authors from around the globe–from the UK, all across the US to New Zealand. Our authors include the multi-published and writers at the beginning of their publishing career. In addition to authors, we feature blog posts from editors, PR professionals, and cover designers. The bright segments of the writing and reading community that make up one perfect entity—A Slice of Orange.

    Copyright ©2017 A Slice of Orange. All Rights Reserved. ~PROUDLY POWERED BY WORDPRESS ~ CREATED BY ISHYOBOY.COM