By Laura Drake
I sat in a meeting room full of hospital CFOs today, listening to a round table discussion of the financial crisis, and how hospitals can survive in the current market conditions. By the end, the smell of desperation overrode the air conditioning, and I was glad the only knives at the buffet were made of plastic. No, this wonâ€™t be a rant on Wall Street, or even politics (God forbid) so read on.
I wondered what to blog about, and found myself thinking about Debbie Macomberâ€™s talk about trends in the publishing market at our Birthday meeting. Given the current environment, Iâ€™m going to make a few guesses as to what will be â€˜hotâ€™ next.
First, I believe the Romance genre, as a whole will see a surge in readership. I remember reading that during the Great Depression, the movie industry boomed; people spent what little money they had to escape for a while. Theyâ€™re going to look for just the kind of â€œfeel goodâ€ stories Romances are known for.
Iâ€™m not going to make a guess as to which genre within Romance will do well, but I think comfortable stories about simple people who find their courage during trials will be popular, weather itâ€™s a Fantasy, or Regency. Weâ€™re seeing an increase in the popularity of â€œback to basicsâ€ like knitting, gardening, coupon cutting and the like. I think this trend will somehow be reflected in reading as well. If the trendy, frivolous, overindulgent heroine werenâ€™t dead before, I think she will be now.
You may not agree with me, but the facts of the economy are bound to factor into readerâ€™s tastes, and it bears some thought. Take care of yourself and yours, try not to worry, and remember one of my favorite sayingsâ€¦
That which doesnâ€™t kill you makes for good plot fodder.
Excellent blog, Laura! I’d have to agree with you. Look into WHY some things come back – like the huge surge in knitting – and we’ll find trends we can use in our plots.
I plan on having my heroine choose love and security over a promotion and money in my next romance. In a way, it’s the exact opposite of what you said, but it’s what we all need – the security of love. We’ll see if I made a good choice.
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