It has been my privilege and pleasure to find and schedule online classes for OCCRWA, and next month’s class on Visual Content Marketing, taught by our own Elena Dillon, sounds fabulous! Here’s the scoop from Elena:
Visual Content Marketing for the Confused and Terrified Writer
What is visual content and why do you need it for your marketing strategy? And how does this apply to your author business? The answer is fairly simple.
Visual content is anything that uses pictures, graphics, video, etc. When you see a GIF of cats falling off tables? Thatâ€™s visual content. A pretty graphic with a quote from a book? Visual Content. Those fabulous cooking videos where they make a cinnamon roll apple pie in twenty seconds? Visual content.
Itâ€™s what will get your content seen. As a matter of fact, statistically your readers are 44% more likely to engage with visual content. Hmmm. 44%? Hard to ignore. We all want to work smarter not harder, right? In this class, you will learn:
How to decide what kind of visuals will work for you and your business
How to create all kinds of visuals
How to make one piece of content work in many different ways
Drive traffic where you want it to go (your website, lead page, Amazon or other retailer page)
Save time and effort in your marketing efforts
This class for you if youâ€™ve never created any kind of graphics on your own. Itâ€™s for authors who need to learn how to create visual content for their author business and are unsure about using new technology. We will go over:
Strategies for smarter marketing
Tools that make visual content easier to create and more manageable
How to plan out your content and marketing so it takes up less precious writing time.
And believe it or not? Iâ€™ll make it fun. Iâ€™ll teach you how to create a graphic while youâ€™re standing in line for coffee. =)
Join me for the fun in the February 2017 OCCRWA Visual Content Marketing for the Confused and Terrified Writer class!
About the instructor:
Who Am I?
Iâ€™m Elena Dillon, an author of the award winning Young Adult â€œBreatheâ€ series. When Iâ€™m not writing, I love to help my author friends with technology and social media. Iâ€™ve taught Social Media for the Confused and Terrified, Pinterest for the Confused and Terrified, Visual Content for Authors and spoken at numerous conferences, chapters and groups about social media and indie publishing.
Most of the time, Iâ€™m a wife to my husband of twenty-six years, mom to my two grown kids and servant to my high-maintenance English bulldog, Brutus, while I wait, not so patiently, for grandbabies.
This is a 4-week online course that uses email and Yahoo Groups. If you do not have a Yahoo ID you will be prompted to create one when you join the class, but the process is not difficult. The class is open to anyone wishing to participate.
The cost : $30.00 per person or, if you are a member of OCCRWA, $20.00 per person.