Home > Writing > Archives > Social Media and Your Author Brand

I see many of you on Twitter and Facebook. I’ve been enjoying meeting even more of you on A Slice of Orange Daily, created by our very own Blog Mistress, Marianne Donley. I even see a few of you on LinkedIn.

Where are my OCC peeps conspicuously absent?

It’s pretty rare for me to see more than a few OCC’ers in my hashtag chats, with the possible exception of #myWANA. Either you’re hanging out somewhere else (that you’ll hopefully mention in the comments section) or you’re not using Twitter as fully as you could be.

Note: If you’re scratching your head over this hashtag business, please read this post on what Twitter hashtags are and why we need them.

OCC authors are very in-the-know about the changes sweeping through the publishing industry. I am so thankful to belong to a chapter with such amazing resources, and so many generous authors. We’re lucky to be on the cutting edge of this upheaval, so I’ll skip over that part since you all are pretty up to date.

If you don’t feel “up to date” and want to read more about the changing state of publishing, it’s hard to find a better resource than Kristine Kathryn Rusch and her publishing industry blogs.

This brave new world of publishing demands that an author build a brand.

What does that mean exactly? Simply put, your brand is the picture that pops into people’s mind when they hear your name.

For established authors, this picture is usually tied to one (or many) of your books. For the new or unpublished author, you need to get started on forming that picture in people’s mind as soon as possible. Participation in social media is one of the easiest ways to do this.

For more detailed information on branding, here are some of the best blogs I’ve found on the subject from people who say it far better than I do.

Particularly now that so many authors are going the Indie route with smaller independent publishers or even venturing into self-publishing for their first book, author branding is no longer a “nice to have.”

Read the posts above and take a look at these two books: Kristen Lamb’s We Are Not Alone: A Writer’s Guide to Social Media, and Bob Mayer’s Warrior Writer. They will put you light years ahead of where you would have gotten on your own.

My personal observation is that people are seeking authentic connections and that, by branding themselves, an author is opening themselves up for connecting.

In my own experience on Twitter and both of my blogs, your Followers and your Tweeps become your friends. We spend time with these people, whether it’s chatting on Facebook, having a Worldwide Book Launch Party or sharing Sunday morning coffee.

Seemingly disparate people throughout the world are connecting through social media and enjoying the hell out of each other. It’s a beautiful thing.

Perhaps you don’t know where people are gathering on Twitter.

Fret no more…here’s the list of where my Tweeps and I hang out. This is your invitation to hang out with us. If you are hanging out somewhere else online, we want to know where that is!

Note: If I’ve missed any really cool hashtags, please let me know in the comments.

#myWANA – This love revolution started on Kristen Lamb’s blog (WANA stands for We Are Not Alone…I’ve linked to the book above)

#weWRITE – Hashtag started by Anna DeStefano and Jenni Talty based on their How We Write Wednesday Series. Note: There are no links allowed in this group – conversation on writing only…you’ll have to post your links elsewhere.

#PubWrite – these tweeps enjoy writing, sharing ideas and frustrations, and the occasional adult beverage.

#amwriting – writers from everywhere hang out here and encourage each other as they write. If this is your hangout, you might also enjoy http://amwriting.org/.

#amediting – writers from everywhere hang out here and encourage each other as they edit their works-in-progress.

#wordmongering – writers do timed sprints of 30 mins at :00 and/or :30 every hour. This is fun 24/7 and participants say they get so much writing done.

#Row80 – Hashtag started by Kait Nolan that I’m participating in. This is a writing challenge that lasts 80 days and requires that you publicly post your goal. For more details go here.

#nanowrimo – When November rolls around, the agony and the ecstacy of National Novel Writing Month can be found here. (Until then, we have Row80!)

What about you? Where do you commune with people on Twitter or Facebook (and why)? Are there groups of writers that you recommend above all others? Please share your discoveries with the rest of us!

~Jenny
http://jennyhansenauthor.wordpress.com
http://writersinthestorm.wordpress.com
Twitter: @jhansenwrites

Author Details
Author Details
A Slice of Orange started in 2004 as a group of authors from Orange County, California. We have expanded to include authors from around the globe–from the UK, all across the US to New Zealand. Our authors include the multi-published and writers at the beginning of their publishing career. In addition to authors, we feature blog posts from editors, PR professionals, and cover designers. The bright segments of the writing and reading community that make up one perfect entity—A Slice of Orange.

#Me Too

Buy now!
#Me Too

A LADY’S POINT OF VIEW

Buy now!
A LADY’S POINT OF VIEW

A SOLDIER’S ITALIAN CHRISTMAS

Buy now!
A SOLDIER’S ITALIAN CHRISTMAS
BECKONED, PART 1: FROM LONDON WITH LOVE

CITY OF BLAZE

Buy now!
CITY OF BLAZE

COWBOY KARMA

Buy now!
COWBOY KARMA

DANGER MUSIC

Buy now!
DANGER MUSIC
FATHOMS: A NOVEL OF THE PARANORMAL

FREYA Viking Glory Book Two

Buy now!
FREYA Viking Glory Book Two
FUR, FEATHERS AND SCALES: Sweet, Funny, and Strange Animal Tales

GIRLFRIENDS & SECRETS

Buy now!
GIRLFRIENDS & SECRETS

GIRL IN THE MIST

Buy now!
GIRL IN THE MIST

HAGAR’S LAST DANCE

Buy now!
HAGAR’S LAST DANCE

HOSTILE WITNESS

Buy now!
HOSTILE WITNESS

ILONA’S WOLF

Buy now!
ILONA’S WOLF
INTIMATE RELATIONS

LEIF Viking Glory Book One

Buy now!
LEIF Viking Glory Book One

LET IT SNOW

Buy now!
LET IT SNOW

Savaged Surrender

Buy now!
Savaged Surrender

THE LIFE OF RILEY

Buy now!
THE LIFE OF RILEY

THE WOULD BE MOMMY

Buy now!
THE WOULD BE MOMMY

SUPERHERO IN DISGUISE

Buy now!
SUPERHERO IN DISGUISE
THIEVES: Book One of the Obscurité de Floride Trilogy
THE DAY BAILEY DEVLIN’S HOROSCOPE CAME TRUE
SNOW IN LOVE: Sweet Romance Holiday Collection

THE FAMILY NEXT DOOR

Buy now!
THE FAMILY NEXT DOOR
WHO’S THE FAIREST? A Sisters Grimm Anthology

THE FIX UP

Buy now!
THE FIX UP

THE GHOST OF DEPFORD HALL

Buy now!
THE GHOST OF DEPFORD HALL

STOLEN KISSES FROM THE VISCOUNT

Buy now!
STOLEN KISSES FROM THE VISCOUNT
#PLEASE SAY YES (#HermosafortheHolidays Book 1)

CHRISTMAS ONCE AGAIN

Buy now!
CHRISTMAS ONCE AGAIN
CHRISTMAS ON NANTUCKET AND OTHER STORIES

CLEAR INTENT

Buy now!
CLEAR INTENT
COLTON 911: CAUGHT IN THE CROSSFIRE

DARK WINE AT DUSK

Buy now!
DARK WINE AT DUSK

DEAD BLOW

Buy now!
DEAD BLOW

FOR A GOOD PAWS

Buy now!
FOR A GOOD PAWS

FREYA Viking Glory Book Two

Buy now!
FREYA Viking Glory Book Two

GAME TOWN

Buy now!
GAME TOWN

HAUNTING MISS FENWICK

Buy now!
HAUNTING MISS FENWICK

HER COWBOY KING

Buy now!
HER COWBOY KING

HIDDEN BETRAYAL

Buy now!
HIDDEN BETRAYAL

HIS HIGHLAND SURPRISE

Buy now!
HIS HIGHLAND SURPRISE

LEIF Viking Glory Book One

Buy now!
LEIF Viking Glory Book One
LOST WITNESS: A Josie Bates Thriller
Off the Rails: A Collection of Weird, Wicked, & Wacky Stories

ONCE UPON AN ENCHANTED FOREST

Buy now!
ONCE UPON AN ENCHANTED FOREST

ONE TASTE TOO MANY

Buy now!
ONE TASTE TOO MANY

REWRITING THE PAST

Buy now!
REWRITING THE PAST

THEIR HIGHLAND BEGINNING

Buy now!
THEIR HIGHLAND BEGINNING

THE MASK OF MIDNIGHT

Buy now!
THE MASK OF MIDNIGHT

THE OBLIVIOUS BILLIONAIRE

Buy now!
THE OBLIVIOUS BILLIONAIRE
THE OTHER SIDE OF THE RIDGE, NEW YORK, 1930

THE WORTH OF A VISCOUNT

Buy now!
THE WORTH OF A VISCOUNT
SERIOUSLY, MOM, YOU DIDN’T KNOW?

SHADOWS AT DAWN

Buy now!
SHADOWS AT DAWN

TRACKING SHADOWS

Buy now!
TRACKING SHADOWS
SHORT and SWEET’S FAMILY ALBUM

TWO BITES TOO MANY

Buy now!
TWO BITES TOO MANY

THE CHRISTMAS PRESENT

Buy now!
THE CHRISTMAS PRESENT

THE CONSPIRACY

Buy now!
THE CONSPIRACY

THE DECEPTION

Buy now!
THE DECEPTION

THE DEVIL’S CARESS

Buy now!
THE DEVIL’S CARESS
THE WITCHES OF NEW MOON BEACH BOXED SET
WINTER WISHES: A REGENCY HOLIDAY ROMANCE ANTHOLOGY

THE WITCH OF BERGEN

Buy now!
THE WITCH OF BERGEN

    ×
    A Slice of Orange started in 2004 as a group of authors from Orange County, California. We have expanded to include authors from around the globe–from the UK, all across the US to New Zealand. Our authors include the multi-published and writers at the beginning of their publishing career. In addition to authors, we feature blog posts from editors, PR professionals, and cover designers. The bright segments of the writing and reading community that make up one perfect entity—A Slice of Orange.
  • Anonymous says:

    Thanks, Marianne! I have lots of fun on the OCC blog and I am loving our Paper.li. 🙂

  • Anonymous says:

    Great post Jen.

  • Copyright ©2017 A Slice of Orange. All Rights Reserved. ~PROUDLY POWERED BY WORDPRESS ~ CREATED BY ISHYOBOY.COM

    >